Answers
What a measurement of AI visibility can and cannot tell you
Every page here answers one question about measuring where a brand stands when a buyer asks an assistant what to buy. They are written from how Delphi Monitor measures it, so each one says what the method can see, what it refuses to claim, and what a reader should do with the figure.
Start here
- What is AI visibility?The term defined: the five things it is made of, how it is measured, what improves it, and which page goes deeper on each.
- Why does my competitor show up first in AI answers?The five things that have to happen before an assistant recommends anybody, and which one they clear that you do not.
- How do I find out what ChatGPT says about my company?The free version, in ten minutes, what to write down while you do it, and the one thing checking by hand cannot tell you.
- What is generative engine optimisation, and do I need a tool?GEO and the words around it, what the work actually is, and when a tool starts being worth it.
- What is answer engine optimisation (AEO)?What the term means, how it sits beside GEO and SEO, what Google says its AI answers need, and what the work involves.
- Is GEO the same as SEO, and does SEO still matter?What an SEO team keeps doing, what changes in its reporting, what it adds, and how it tells whether its own work is reaching AI answers.
By assistant
- How do you get ChatGPT to recommend your brand?The levers specific to ChatGPT: its search crawler, your own pages, the sites it reads about you, and what OpenAI says ads cannot buy.
- How do you get recommended in Google's AI Overviews?An answer that appears only on some searches: Googlebot and the Search Console setting, your own pages, the sites Google finds about you, and the labelled ads Google sells around it.
- How do you get Gemini and Google's AI Mode to recommend your brand?Gemini and AI Mode, and the index they share with Search: Googlebot, Google-Extended and the Search Console setting, your own pages, and the labelled ads Google sells in and around its AI answers.
- How do you get Copilot to recommend your brand?Microsoft's assistant and the web search behind it: bingbot and IndexNow, your own pages, the sites it cites, and what Microsoft says its ads do not change.
- How do you get Claude to recommend your brand?Claude-SearchBot and Claude-User, your own pages, the sites its search reads, and what Anthropic says about ads in Claude.
- How do you get Perplexity to recommend your brand?An assistant that searches every question and cites its sources: PerplexityBot, your own pages, the sites it cites, and what Perplexity says advertising cannot buy.
- How do you get Grok to recommend your brand?No crawler to allow, because xAI names none: your own pages, your account on X, the sites and posts it reads about you, and what an ad on X does not buy.
How the measurement works
- What is an AI visibility score?What the number is, what it is built from, and what it cannot tell you on its own.
- Is being mentioned the same as being recommended?Four things an answer can do to a brand, only one of which is a sale, and why one figure hides the difference.
- What is AI share of voice?The arithmetic under a share of the naming, why it can rise while you stand still, and how to read it beside share of recommendation.
- How many questions does a measurement need?Why the same question asked twice gives two answers, and how much evidence it takes before a change is a result.
- How do you track brand mentions in AI assistants over time?What to record so two readings compare, how often to look, and how to tell a change in your method from a change in the market.
- Which AI crawlers should you allow?What each named crawler decides, and why blocking one can remove a brand from answers rather than protect it.
Acting on what you find
- What should you fix first?Why the order is decided by where a brand actually fails rather than by what is easiest.
- What do you do when an AI assistant gets your company wrong?The kinds of wrong answer, where each comes from, how to check by hand, and which fixes are yours to make.
- Why does an AI say your product is discontinued?Where a wrong answer about price, stock or availability comes from, and which of them a brand can correct.
- What if an AI answer contradicts your own page?What counts as a comparable claim, why both sides are quoted, and why nobody here rules on who is right.
Choosing a tool
- Does AI visibility software write the content for you?What a measurement can honestly hand over as finished wording, and the one thing it should refuse to draft.
- How is this different from the SEO tools we already have?What a rank tracker measures, what an answer measures, and when your existing suite is already enough.
- What does AI visibility tracking cost?Start with the free version. What money buys beyond it is repetition and coverage, and this is what each size actually needs.
- How do you track AI visibility for several clients at once?Why two clients' scores are not comparable, what a portfolio view is for, and the two things to check before buying for a roster.
By industry
- How does an AI assistant decide which products to recommend?The only business type where all twelve readiness checks read something real, and what the shelf half adds to the coverage half.
- How do you find out whether AI assistants recommend your software?Why a shortlist is built from comparisons and communities, and what a public API changes about what an assistant can do with you.
- How do you get an AI assistant to recommend your app?The handover to a store, getting named on the right platform, and why the install is the step that fails quietly.
- How do I get my local business recommended when somebody asks an AI for one nearby?Being placed in the right area, described for the work you do, and reachable at the moment somebody wants to book.
- How do patients find a practice when they ask an AI assistant?Being named for where the patient actually is, and what gets read when there is no product to describe.
- How does an AI assistant decide which hotel or restaurant to recommend?Placement, the rates and availability a third party holds, and what an assistant can confirm before it recommends you.
- Which firms does an AI assistant name when a client asks who to instruct?Being placed in the right jurisdiction and practice area, and why the evidence here is publications rather than listings.
- Do AI assistants name your range when an engineer specifies a part?Being named against a specification rather than a category, and what reaches a quote when an engineer asks.
- How do applicants find a course when they ask an AI assistant?Being named for the right course and the right entry route, and what an applicant is actually comparing.
None of this says where your own brand stands
A measurement does. It puts your category's buying questions to ChatGPT, Google Overview, Gemini, Copilot, Claude, Perplexity and Grok, stores every answer word for word, and names the one step holding the rest back.