The choosing moved one step earlier.
A decade went into putting AI inside the business. The change that matters is AI arriving in front of it.
A results pageyou are in the room the whole way
- Types a query
- Scans ten results
- Compares, then chooses
- Weighs the shortlistchooses
- Buys
An answerthe deciding happens without you
- Asks a question
- A machine reads everything published
- The machine chooseschooses
- Is handed two names and a reason
- Buys
This is the moment that moved, and your brand is not in the room for it.
Doing the reading
A machine cannot be persuaded. It can only be parsed.
Both columns cost the same to build. Almost nobody has built the second on purpose.
Built to persuade a person
- Photography that makes it feel expensive
- A story about where the founder started
- A layout that leads the eye to the button
- Language that flatters the buyer
- A review score, averaged and rounded
Readable by a machine
- A claim stated in plain words, in the HTML
- The same claim on every page that makes it
- Figures a machine can lift without guessing
- Somebody other than you saying it too
- Reviews it can quote a sentence from
You no longer own the room.
A shelf belonged to a retailer. A website belonged to you. This belongs to neither.
Your brand
Everything you publish, and everything anybody else publishes about you.
Reads it, then decides
Owned by neither of you, and it will not tell either of you how it decided.
Your buyer
Meets two names and a reason for each, and never sees the rest.
So we ask it, and we keep the answers.
Delphi puts your category's buying questions to the assistants, names the one step holding the rest down, and hands you the work to move it.
It will not promise to get you recommended, because nobody can. It will not report a movement smaller than its own margin of error.