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Delphi MonitorStart measuring

Product demo

Watch a run. Then start yours.

The short version, 2:43. Demo brands, with figures from a sample run.

Delphi puts buying questions for your category to ChatGPT, Google Overview, Gemini, Copilot, Claude, Perplexity and Grok, and shows who they recommend, why, and what to change.

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From $99 a month. Cancel any time.

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Everything Delphi looks at

Five minutes on the whole capability. Press a tile to see its screen below.

Every screen, one line each

One real run, with the brand shown as Acme, its rivals as Rival A onwards, and no figure altered.

01Where you stand

Assistants know Acme and recommend somebody else.

  1. 1The verdict first, then the figures behind it.
  2. 2Every tracked brand, put to the same buying questions. Being named and being recommended are shown apart.
  3. 3Score gaps versus competitors: each rival against the brand on each of the five steps.
The Standing screen, leading with a plain verdict sentence and the headline figures behind it: share of recommendation, answers where the brand was named, not recommended, the Delphi Index, and share of voice.
A ranked chart of every tracked brand, distinguishing answers where each was recommended from answers where it was named, not recommended.
A matrix of every rival against your own score on each step, with colour showing who leads and by how much.

02Why

Trusted is the weakest of the five.

  1. 1The step holding everything else back is named.
The five steps screen, showing each step scored against the category and the binding step called out by name.

03Who is taking it

Rival A is taking the questions you lose.

  1. 1Every question asked at the point of choosing, and who took it.
  2. 2By question type, by assistant, then question by question.
Where the demand went: which brand won each buying question, with the subject brand's row marked.
The losses broken down by what the buyer asked for and by which assistant answered, followed by individual high-demand questions and the rival that won each one.

04What is being said

Claims in AI answers that conflict with the brand's own website, each quoted beside the page that answers it.

  1. 1Whose pages the answers cited, and how much of what they said disagreed with your home page.
  2. 2The websites the answers cited, and the prices the assistants quoted.
  3. 3What kind of wrong it is, and which subjects you lose outright.
  4. 4Each claim, beside what your home page says about it.
The Claims screen showing how much of what the answers cited belonged to the brand versus others, and how much of what was said about the brand disagreed with its home page.
A list of the publishers cited most often behind the answers, beside a panel showing the different prices assistants quoted for the brand.
The shape of the criticism, splitting what is got wrong by kind, beside the subjects and themes where questions are lost outright.
Individual claim cards, each quoting an assistant beside what the brand's home page says on the same point, with a link to the brand's site.

05Where it breaks

The chain to a sale breaks at quote.

  1. 1Fetch, parse, quote, buy. The break is flagged where it happens.
The readiness chain of four linked steps, with the point where it stops flagged and the reason given underneath.

06What to do

Start with Trusted. It is the weakest step, so it leads.

  1. 1What the plan is asking for, before you open a single item.
  2. 2The first move, with the reason it comes first.
  3. 3What each action could move, and what it costs to do.
  4. 4Position translated into revenue, with the uncertainty shown rather than hidden.
The Plan screen, showing how much work is being asked for, where to start, how much arrives ready to use, and whose pages the work sits on.
The first recommended action, naming what to correct first and why it comes before the rest of the plan.
Each action shown with the movement it could buy, and the same actions grouped by how much effort each one takes.
The same findings expressed in revenue: what is being decided without the brand, what is going to untracked competitors, the gap to the leader, and what the next run could move.

07Did it work

Closing the loop on what you actually changed.

  1. 1What changed about your brand, kept separate from what changed about the measurement.
The Trends screen across successive runs, keeping changes in the brand's position separate from changes in how the measurement itself was taken.

08Handing it on

Everything the workspace can give somebody else.

A monthly executive pack, and every answer, question and score as a CSV.

Where you would start

Every paid level carries every screen in the walkthrough above, and the price moves with how many brands you measure.

Starter

$99 a month

Every screen in the walkthrough, on one brand. One run a month, and email when you need somebody.

Growth

$399 a month

The same, across three brands, with office hours rather than email.

Agency and Enterprise

$1,499 and up

More brands and more frequent runs, for teams running this across a portfolio.

Start measuring

From $99 a month. Cancel any time.

Disclaimer. Delphi Monitor is an AI powered tool. The inputs you provide, which are your category, your competitors and your questions, materially shape the quality of what comes back, so it is worth setting them up carefully. Findings and recommended actions are intended to be used directionally, as informed guidance for your own judgement, rather than as promises of an outcome.

Screens captured from a live workspace. Brand names replaced; no figure, ranking or finding altered. Results shown are specific to one brand, category and market, and are not representative of any other. The short version and the full tour use fictional demo brands, with figures from a sample run.