01
01Customer question intelligenceMeasure the questions that can actually move a sale.Research, comparison and buying questions, structured across every assistant.
Answers
Live AI recommendation intelligence
AI is already making choices for your customers. Make more of those choices yours.
Delphi puts your customers' most asked questions to every AI assistant, keeps the answers, and tells you exactly what to change.
This is the competitive edge in AI you are looking for.
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ChatGPT answers
For flat feet you want structured support and a firm midsole. Most people do well with Kestrel Run Arc 4, which is the one I would start with. Ardent Stride also makes a stability shoe, though it gets less consistent feedback for overpronation.
Named, not chosenSecond, behind a rival it recommends by name.
Four name you and choose a rival. One says your product was discontinued. Ardent, Kestrel, Trailhead and Nimbus are invented.
Four ways an answer costs you a sale.
- Never named
You are not in the answer at all.
- Named, not chosen
You are in it. A rival gets the sale.
- Named wrongly
The answer says something untrue about you.
- Chosen, cannot buy
No path from the answer to a basket.
Thirteen layers of intelligence, on one loop.
Each answers a different question about the same run. Together they are the difference between knowing you lost and knowing what to change.
Zone I
The questions that decide the sale, and the ones you are not in.
02
02Loss intelligenceSee the exact questions where demand goes elsewhere.Move from one score into the individual buying moments you win and lose.
03
03Competitive choice intelligenceYour position changes by question and by assistant.Who wins each decision, where assistants disagree, which rivals appear that you never named.
Standing
Zone II
What AI believes about you, where it read it, and whether the path to buy holds.
The question changes here: from what is happening, to why it is happening.
04
04Brand belief and claim intelligenceSee what AI believes about you, down to the claim.The attributes, narratives and exclusions attached to your name, with the evidence beneath.
Claims
05
05Narrative diagnosisFind the belief that is costing the recommendation.Not whether sentiment is positive, but which specific idea made you harder to choose.
06
06Source and influence intelligenceTrace what AI believes back to where it read it.The domains and pages sitting behind what assistants say about you, ranked.
Sources
07
07Source prioritisationNot every source matters. Find the ones that do.The publishers that keep recurring around competitive outcomes, rather than the open web as one problem.
08
08Digital shelf and purchase readinessWinning the answer is useless if the path to buy breaks.Whether an assistant can find, understand, quote and route a buyer to somewhere they can actually purchase.
Readiness
Zone III
Why it happened, what moves first, and who has to change something.
The question changes here: from what is true, to what to do.
09
09Root cause diagnosisWe do not stop at you lost. We reconstruct why.The chain from the outcome back to the evidence and the assets behind it.
10
10PrioritisationNot every finding deserves action. This is what moves first.Ranked by what it is worth, how confident we are, the effort, and the part of the journey it moves.
Plan
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11Prescriptive intelligenceThe outreach is already written. Not a task list, a letter you can send.Per named source: the letter, the reasoning it rests on, the community and the exact thread to join, and the expertise worth bringing to it.
Zone IV
The floor of the section. It needs every layer above it to exist.
The question changes here: from what you did, to what it moved.
12
12External interventionChange the evidence, not just your website.Source gaps become evidence-backed third-party work, with editorial judgement left with you.
LabsOff your own site
13
13Closed loop measurementMeasure what moved, and what was only noise.Runs compared across recommendation, questions, rivals, assistants, claims and sources, with the margin visible.
Trends
Then the next run cuts the same section again, against the same questions and the same assistants, and reports what moved by more than the margin of error. That is the loop, and it is the only part of this a screenshot cannot fake.
The whole reading, nothing behind a click
One run, end to end.
This is what a run gives you. One illustrative brand, measured the way yours would be.
Ardent · the United States · run 3Hypothetical brand
Delphi Index41Up 3 since run 2
Recommended43%132 of 307 answers
Buying questions lost7of 20 at the point of choosing
Named, not chosen99answers that went to a rival
Rivals recommended144 outside the tracked set
Path to buy40%of answers name a destination
Root causeThe five steps, in orderThe weakest caps the rest
Found71Good
Seen64Good
Trusted7Weakand it caps the four above it
Chosen43Fair
Bought40Fair
45 points are stranded behind Trusted. Nothing above it pays out until it moves.
Closed loopWhat actually movedSince the last run
Where it wasWhere it is nowThe margin of error
Delphi Index41Inside the band
Found71Up 3
Seen64No change
Trusted7No change
Chosen43Up 4
A step that moves less than the margin of error is not called a movement.
Competitive choiceEvery question, every assistantSame market, different answers
RecommendedNamed onlyWarned againstNot named
| Buying question | ChatGPT | Gemini | Claude | Perplexity | Grok |
|---|---|---|---|---|---|
| Best running shoes for flat feet? | ChatGPT: Named only | Gemini: Not named | Claude: Named only | Perplexity: Warned against | Grok: Named only |
| Ardent Stride or Kestrel Run Arc for overpronation? | ChatGPT: Not named | Gemini: Named only | Claude: Not named | Perplexity: Recommended | Grok: Not named |
| Which stability shoe has the widest toe box? | ChatGPT: Recommended | Gemini: Recommended | Claude: Named only | Perplexity: Recommended | Grok: Named only |
| Cheapest stability shoe that actually lasts? | ChatGPT: Named only | Gemini: Not named | Claude: Named only | Perplexity: Not named | Grok: Warned against |
SourcesWhere they got it1,364 citations
reddit.com72
runnersworld.com47
wirecutter.com46
ardent.comYour site45
believeintherun.com43
Brand beliefThe words attached to you, and to your rivalsYour set owns 7 words you do not
Only you10
roomy toe box12
hard-wearing outsole4
true to size3
best for long runs3
Only them7
reliable stabilityKestrel9
what most people are toldKestrel9
averageTrailhead6
fine if you also walk in themNimbus5
Both of you1
best overall5
One word in common is the whole overlap. Seven belong to somebody else.
A claim is listed only where the answer text is stored beside it. We quote both sides and do not rule.
PrescriptiveThe work, in order22 items, 3 land quickly
01Correct the arch support line on wirecutter.comTrusted, 3 answers cite this page against youEvidence backed
02Publish a flat feet fit guideTrusted, answers the question you lose mostEvidence backed
03Name a stockist on every product pageBought, 60% of answers name no pathInferred
04Take part in the thread runners actually readSeen, the community is the most cited sourceHypothesis
ScopeWhat every run disclosesOn the run itself
1How many answers it was scored onRun 3 was scored on 307 of 360 planned answers.
2Which assistants answered only partiallyOne returned 19 of 72. The gap is printed, not averaged.
3When a step is not a movementA change inside the margin of error is left uncalled.
4When it could not tellThree steps report no margin this run, and say so.
A disagreement about your brand is a finding, not an error to average away.
Ardent, Kestrel, Trailhead and Nimbus are hypothetical brands, used to show the shape of a run. Delphi does not put a real customer's measurement on a marketing page.
Find out what the assistants tell your buyers.
Your category's real buying questions, put to five assistants, with the plan to fix what they get wrong.
- Starter$99
- Scoring only. One brand, email support.
- Growth$399
- Scoring and the plan. 3 brands, office hours support.
Agency and Enterprise carry more brands and a second run a month for each brand. Every level is monthly and cancellable from your own settings.